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The inspiration of
founder Derek Chapman,
a Vancouver native,
Keystone Projects
Ltd. has, in just
16 years, established
an enviable track
record and reputation
in this competitive
market. After studies
at Langara College
and UBC, Derek took
a sales position in
building materials,
exposing him to the
hectic beat of the
constuction site and
planting the entrepreneurial
seed. Establishing
Keystone in 1986,
at 25, Derek soon
developed a reputation
for thoroughness and
integrity that has
led the company from
small renovations
to building custom
homes that place a
heavy demand on the
builder’s skills.
For the first few
years Derek found
himself on a steep
learning curve as
the size and variety
of projects evolved.
As with many new ventures,
the company struggled
financially, and Derek
put all his personal
assets on the line
in support of his
dream. Despite 18-hour
days he resisted the
temptation to involve
a partner. But after
six years the workload
demanded the welcome
addition of his brother,
Scott, and wife, Marsha,
as on-site and administrative
aides.
Keystone’s first
big break came in
1992. “It’s
very difficult to
establish oneself
with architects,”
Derek relates, “they
always have their
favourite contractors.
But Formwerks Architectural
Inc. trusted me with
an important client
and once I proved
myself our working
relationship flourished.”
Now an established
homebuilder, Derek
avoids submitting
rosy numbers to secure
a contract, and provides
his clients with a
full breakdown of
the costs, explaining
each step of construction.
He also discusses
possible scenarios
that can result in
cost overruns, such
as mid-construction
plan modifications.
So solid is his reputation
that many architects
advise their clients
to wait the months
Derek often needs
to break ground on
their home.
Many of Keystones
contracts are for
homes of 4,000 to
5,000 square feet,
costing $1 million
or more. A recent
completion was three
times that size, and
ground has been broken
for one larger yet.
The sophisticated
details and aesthetics
of many Keystone homes
are such that expenditures
of six figures are
not uncommon for sub-contracts
including paint, cabinetry,
flooring, and doors
and windows. On larger
sites, landscaping
alone can approach
the million-dollar
mark.
With an outstanding
memory and eye for
detail, Derek makes
sure that every task,
trade, and stage of
construction meets
or exceeds his exacting
standards. “His
attention to detail
was phenomenal; I
still remember him
going around with
a clip board and he
overlooked nothing,”
recalls one satisfied
homeowner. “A
real perfectionist,”
declares another.
Minimalist designs,
with their hard edges
and unbroken lines,
offer Derek neither
challenge nor appeal.
Even with the freedom
to choose his projects
he remains true to
the passion that first
drew him to home building.
Whether it’s
a renovation or a
new home, traditional
architecture and craftsman
style homes offer
the most appeal and
are the lion’s
share of Keystone’s
work. Although preferred
by some builders for
their ease of construction,
the ‘spec’
home, built for re-sale,
doesn’t motivate
Derek. He is more
inspired by the challenges
of problem solving
and trouble shooting
associated with the
successful completion
of a quality custom
home. For most people,
building a home is
a very emotional experience,
so Derek welcomes
and encourages the
client’s involvement
in the process. “I
believe that this
should be an exciting
and enjoyable experience
for all of the parties
involved.”
Derek found a brief
foray into commercial
interior finishing
to be unrewarding.
“It’s
all about the bottom
line. Quality workmanship
isn’t appreciated.
There’s virtually
no interaction between
client and builder
and it’s always
a race to go quicker
and cheaper than the
competition,”
adding, “there’s
no pride in the finished
product, and usually
limited monetary return.”
Derek finds interaction
vital to the whole
process. He particularly
enjoys the dynamics
of regular site meetings,
and collaborating
with the homeowner
and the architect.
“I think one
of the keys to success
when building a custom
home is a weekly meeting
to walk through the
project room by room.”
He generally accompanies
the site supervisor
on these tours, ensuring
that any changes or
corrections are promptly
undertaken.
Keystone’s clients
are sophisticated
and often demanding,
but Derek continually
provides all of them
with a level of service
and quality that reflects
the pride he has in
his work. A modest
and unassuming man,
his work ethics and
integrity have been
rewarded by a constant
stream of referrals
from satisfied clients.
As with any labour
and trade oriented
industry, Derek finds
that his biggest challenge
is finding qualified
trades people and
sub-contractors. With
the high standards
he maintains he hires
only the best, but
the lean economy of
the 90s resulted in
a scarcity as many
left the province
in search of work.
His site supervisors,
however, are his greatest
assets. Some of them
are former contractors
themselves, and he
relies on them to
keep the wheels rolling
on each site while
he concentrates on
schedules, budgets,
tenders, sub-contracts
and meeting regularly
with clients and consultants.
“I’m constantly
told my guys are the
best,” he reflects,
“ and I know
that’s true.”
Satisfying his family’s
request that he make
time to relax, Derek’s
summer vacation confirms
that confidence. His
habit of drifting
in and out of the
office during earlier
breaks spurred Marsha
to book time away
for the family. As
an avid lifelong boater
the acquisition of
a 34-foot Bayliner,
The Four C’s,
ensured that he would
find time to get away
from it all. Ten days
cruising in the San
Juan Islands this
past August forced
him – almost
reluctantly –
to surrender his professional
duties. As important
as time with Marsha
and daughter Nicole,
9, is, he still considered
it to be, “playing
hooky; a real luxury.”
The challenges and
rewards of his profession
are many, and as he
continues to build
on the expertise and
efficiency expected
by homeowners Derek,
at only 41, foresees
many years ahead at
the helm of Keystone
Projects. His passion
and dedication are
refreshing, and for
those of us with a
custom built home
in our future it’s
reassuring that we
have people of Derek’s
caliber ready to serve.
Keystone Projects
Ltd.
604-943-0555
E-mail: keystoneprojectsltd@telus.net
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